Shooting at Bubbles

taking joy in the popping of the social media bubble & other web 2.0 silliness

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Wrapping up some loose ends of 2010 and looking to 2011

Posted on January 4, 2011 by Steven Hodson
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There is no denying that 2010 was an interesting year for me where a lot of things changed. For much of the first part of the year I was still caught up in the whole social media and did a lot of writing here about the subject.

Then at some point during the later part of the year I became very disillusioned with the endless cycle of back-patting and circle jerk atmosphere that existed around the social media blogging world. In a sense I found myself adrift and not sure of where I was heading. Granted I still have my writing gig at The Inquisitr (thanks Duncan for a great job) but there is part of me that still wanted to have my own ‘space’ however Shooting at Bubbles; and its concentration on social media, just wasn’t cutting it anymore.

During this period I started writing more at WinExtra and after a little while I realized just how much I missed writing about actual technology, and the Microsoft world that I had spent so many of my years working in.

So I made the decision to step away from S@B, and social media, for awhile and basically reboot WinExtra. As we start the new year of 2011 I realize that this is a decision that I am glad I made even though it is like starting over all over again and all that entails.

Along with that I started a new project with my good friend Sean P. Aune when I split off the Braindead Techcast to its own home on the web, as well as fine tuning the shows we are doing. Needless to say all this makes for a crowded day and as hectic as it might be I am loving it.

At this point I thought I would give bit of a round up of what my various projects are and what I am hoping for in the future.

The Inquisitr

Of course this isn’t my project but rather a great blog run by Duncan Riley where I have the freedom to write about anything that interests me whether it be tech related or not. For that I am grateful to Duncan for bringing me on board three years ago now.

WinExtra

This has been, and will continue to be my main project, since the reboot this year. It is where I; and some great writers like: Paul O’Flaherty, Pierre Szwarc, and Holden Page, write about Microsoft and Windows related stuff.

It is also the home of our video effort Daily Brief, which is the daily news type show that Paul and I do together where we discuss the Microsoft headlines of the day. You can also see the show, along with other videos done by us at WinExtra.tv

I have a lot of hopes for WinExtra even though I really suck at self-promotion. Heck I had to be talked into the new donation promotion by Paul, as well as getting him to write up the post about it. I realize this is a weakness of mine but I cringe even at the thought of auto tweeting new post announcements but I also know that this is something that has to change.

Braindead Techcast

This project is a result of the podcast that started here with Sean P. Aune but I decided that it deserved it own home and brand. It hasn’t been an easy move and like WinExtra it is much like starting all over again.

While we started out with a full five shows a week both Sean and I came to the conclusion that this was going to be too heavy a workload, especially considering this was almost a whole new project, given our other obligations. so we decided to concentrate on the three most popular of the shows and to make them pretty well individual shows; with their own domains, under the Braindead Techcast Network banner.

These shows are:

Moronic Mondays – http://www.moronicmondays.com

Cool Stuff Wednesday – http://www.coolstuffwednesday.com

Techmeme Friday – http://www.techmemefriday.com

All the shows are also available at the main Braindead Techcast domain. It is still early days but both Sean and I are committed to the project and are working on a roadmap for the project.

Braincell Soup

Now this isn’t so much a project as it is a place to chill out with stuff that has nothing to do with tech. Besides tech, my other passion is beautiful artwork, photography and music and Braincell Soup is where I post stuff along those lines.

Unfortunately, due to my other projects and obligations, my updating the site has been sporadic at best but interestingly enough visitor counts have been increasing. As things settle down and WinExtra gains ground I fully plan on trying to get back into updating the site if for no other reason that to chill and enrich my soul.

Shooting at Bubbles

And this brings me to where this all really started – this site.

I still don’t think much of social media, or rather social marketing, but I also realize that it isn’t going anywhere anytime soon. It is still a subject that interests me, and even though I am not overly positive about the whole space, I think there still needs to be a voice out there willing to question and call bullshit when need be.

This was my original intent with this site and one that will be the guiding principal of the site. While I won’t be jumping back in full force I will probably increase my posting – no promises though.

End point

2010 was a hellva year and one I have no regrets about regardless of the decisions I have made. I have a lot of hopes for 2011 even though there are still changes, or improvements, I will have to make.

For those of you still hanging around you have my gratitude and as we go forward in 2011 I hope you check out my other projects and continue to read this blog.

Thanks everyone for a great 2010 and let’s have a great 2011 together.

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Categories: Odds & Ends | Tags: 2010, 2011, new year

Never mind social media and all that crap, this is why the Web is important

Posted on January 3, 2011 by Steven Hodson
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We go on and on ad naseum about how things like social media, Facebook, Twitter are what is important on the web; but seriously people they don’t even come close.

What is important about the web is that is allows people like Andrew Wonder and Steve Duncan capture an incredible part of New York City and then share that with the whole world. They aren’t alone either as there are probably a great many people doing some important and incredible things that we only find out about because the web lets them share it.

This video is a compilation of Steve and Andrew going to the depths of the forgotten New York to the heights of it. I already posted it over at my other haunt, the Inquisitr, but I wanted to share it here as well.

Enjoy, because I know I did and a big thanks to Steve and Andrew; and people like them, for doing what they do and then sharing it with us.

UNDERCITY from Andrew Wonder on Vimeo.

via io9

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Categories: Video | Tags: New York, NYC, urban explorers

Time to pull the fangs from blood-sucking social media guru wannabes

Posted on December 6, 2010 by Steven Hodson
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vladye9

I am late getting to this but a week or so ago my good friend Jason from webomatica sent me a link to this post at The Telegraph by Milo Yiannapoulos.

For any one who has honest doubts about the whole social media prank being pulled on us all this post is a must read. After all how can you not want to just grab a coffee and settle back to read a great post when you read words like blood-sucking, the poisonous cult of the social media guru, or hoodwinked.

You know from the opening paragraphs that this is not going to end well but damn it’s a good read, not to mention a sanity check.

On the outskirts of a regional city in Britain – Bristol, perhaps – two hundred people gather to discuss “radical engagement strategies”. They are oddballs: a mixture of chippy girls with unruly fringes and sweaty, overweight blokes with bits of burger stuck in their beards. They fire cheap jibes at the Microsoft event they’re sharing a building with, and from which they’ve nicked a few chairs – a fact they crow about on Twitter as if it were some sort of victory over the “evil” corporation.

These are the social media gurus, a rag-tag crew of blood-sucking hucksters who are infesting companies of all sizes, on both sides of the Atlantic, blagging their way into consultancy roles and siphoning off valuable recession-era marketing spend to feed their comic book addictions. They claim to be able to improve your relationships with your customers by “executing 360 degree reignition programs”. But who are these people? Where did they come from? And how on earth have they managed to hoodwink so many big companies so quickly and so comprehensively?

Take the time and read the whole post – it’s worth it.

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Categories: Opinion, Technology | Tags: gurus, social media, Twitter

Simple question

Posted on November 28, 2010 by Steven Hodson
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Do we ever get what we are looking for?

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Categories: Odds & Ends | Tags: thoughts
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