Fans are worth $3.60 each. That Much?

Did you realize that your following or friending someone, or some company, had a monetary value?

Well, thanks to fellow blogger Adam Singer I found out that yes indeed there is a price sticker on my forehead, at least according to some company called Virtue (with a name like that you gotta know this isn’t going to end well). It seems that after studying a combined 41 million fans from their client’s pages (there are 400 million accounts on Facebook – I’ll let you figure out the statistical value of their sample base) the people at Virtue have concluded that a fan is worth $3.60.

All this “based on impressions generated in Facebook’s news feed” eh. Wow. Incredible.

The only problem is – as Adam pointed out – this is for the most part, all bullshit. Virtue said that it arrived at this dollar figure based on a $5 CPM that they say is worth $300,000 in media value if a brand has a million followers.

A couple of points that Adam makes regarding these figures is worth mentioning

  • This company is lumping together their clients who are from multiple verticals – something that makes this number muddied even if you were going to take it seriously (you shouldn’t).
  • Impressions by themselves from the news feed – or from the web in general mean absolutely nothing to a company’s revenue (unless the company is ad supported).
  • Tagging a fan to impression value makes absolutely no sense.
  • They claim a $5 CPM without any rationale for that number.

The other big point is that these numbers are totally self-serving as Virtue’s main business is selling Social Media management solutions, but of course because it’s all about Social Media no one would have any reason to skew or glorify questionable numbers now would they.

If you ever wanted a clue though as to how Social Media is all about marketing; regardless of all the it’s about the conversation you hear pouring out of these people, it is bullshit studies like this that put a price sticker on us in order to sell products.

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Braindead TechCast EP44: Drizzle is a viable defense for murder in Vancouver

There was a worrying moment when Sean and I thought we might have a repeat of Tuesday’s non-show thanks to Talkshoe but we persevered and managed to get everything behaving nicely. As result we got to talk about a few things tonight starting with how even a simple email from Steve Jobs is all of a sudden a newsworthy event that everyone and their brother has to read the tea leaves over.

The conversation then turned to Twitter once again and how the announcement of them looking at having their own URL shortening service instead of bequeathing the ‘official’ title to From there we talked a little about the whole Annotation thing that has most of the developers pretty excited.

The show ended off with us shaking our heads over the latest wishlist from the RIAA and MPAA and how there seems to be absolutely no real interest from the tech blogosphere over this or ACTA.

Posts referred to in the show

Canadian wireless carrier claims next-gen iPhone to arrive in June – AppleInsider
Steve Jobs Replies To Email: “Are You Nuts?” - MacStories
ACTA: The acronym hardly anyone knows yet should be scared to death of – The Inquisitr
RIAA & MPAA wishlist to screw the consumer – The Inquisitr

Enjoy the show

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I went to a school like this when I was 10

Kids say the cutest things, or how school is a perquisite to life

I went to a school like this when I was 10

I went to a school like this when I was 10

Ah the innocence of youth isn’t it wonderful.

One of the great things about being a blogger is that I get the chance to reader some great thoughts from a younger generation that is growing up with technology that my generation has had to grow into. It might not like there is a difference but there is as the technology that was always changing around us is second nature to a generation that has grown up in a world where there has always been the Web and things like smartphones of laptops.

I mention this because in recent months thanks to Louis Gray I’ve connected with two of those young voices that are already making a place for themselves on the Web. It was a post the other day by one of those youngsters, Holden Page, that got me to smiling as he recounted why his generation doesn’t like school. His reasons are good but they are no different that the reasons why kids of my generation didn’t like school either. It is only with age and experience I think that one begins to see shy schooling is important – even though I will admit that it needs a serious overhaul.

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Braindead TechCast EP43: Twitter owns the day & no we don’t have a Steven Segal fixation

Wow, we finally got to do a show, even if it is getting posted a little late but like yesterday Talkshoe decided it wanted to be a royal pain in the ass but I was finally able to get in and do what I need to make tonight’s show already for your listening pleasure.

Much of tonight’s show is taken up by the obvious discussion that comes out of a day that was all about Twitter and their Chirp developer conference. Even though there were more than a fair share of buzzword and kumbaya there was a lot really interesting information that will take some time to digest.

The show ends up with Sean being able to get a bit of a rant off his chest that had to do with Conan and the Steamy awards.

Oh, and the Segal reference .. well you’ll just have to listen to the show to find out what the hell that is all about.

Posts referenced in the show

When Your Web Service Lets You Down – Sean P. Aune
Twitter Announces Live Social Graph Streams – Jesse Stay
Twitter Adds New Terms of Service to Its Developer Platform – Jesse Stay
Twitter’s @anywhere and Why it May Be Too Techie for Their Audience – Jesse Stay

(as you can tell Jesse had some of the best posts on the event that weren’t centered just around the hype and the numbers – good job Jesse)

Enjoy the show

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