I am late getting to this but a week or so ago my good friend Jason from webomatica sent me a link to this post at The Telegraph by Milo Yiannapoulos.

For any one who has honest doubts about the whole social media prank being pulled on us all this post is a must read. After all how can you not want to just grab a coffee and settle back to read a great post when you read words like blood-sucking, the poisonous cult of the social media guru, or hoodwinked.

You know from the opening paragraphs that this is not going to end well but damn it’s a good read, not to mention a sanity check.

On the outskirts of a regional city in Britain – Bristol, perhaps – two hundred people gather to discuss “radical engagement strategies”. They are oddballs: a mixture of chippy girls with unruly fringes and sweaty, overweight blokes with bits of burger stuck in their beards. They fire cheap jibes at the Microsoft event they’re sharing a building with, and from which they’ve nicked a few chairs – a fact they crow about on Twitter as if it were some sort of victory over the “evil” corporation.

These are the social media gurus, a rag-tag crew of blood-sucking hucksters who are infesting companies of all sizes, on both sides of the Atlantic, blagging their way into consultancy roles and siphoning off valuable recession-era marketing spend to feed their comic book addictions. They claim to be able to improve your relationships with your customers by “executing 360 degree reignition programs”. But who are these people? Where did they come from? And how on earth have they managed to hoodwink so many big companies so quickly and so comprehensively?

Take the time and read the whole post – it’s worth it.