Products having a resonating story – give it a rest

The above quote is obviously from Hugh MacLeod (via Steve Clayton)who is a very smart man and an interesting artist. On the surface the quote hits all the sweet spots that get the Social Media mavens and gurus all drooly-mouthed as well as walking with one stiff leg.

Except there is one thing in that quote that just irritates the hell out of me.

The idea that a product has to have a captivating story that resonates with the consumers to the point that they’ll fall all over themselves to buy said product.

Wha?

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Comment spam is getting all literary

This has got to be the first time I have ever gotten comment spam that read like it was the open paragraph to a book – a dirty soft porn book but a book all the same.

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Loren Feldman hits the proverbial nail on the head

Loren may not be the most popular person in some circles but I like the man even if he does come off as brash and loudmouthed. He consistently pokes a very sharp stick in the underbelly of the hype that surrounds Social Media.

In a post/video on Friday Loren takes aim at one of the core facets of the whole movement about how brands and communicating with the masses will save your company. It appears it was sparked by the same post by Steve Rubel that got me going the other day as well.

Here’s the simple rule: if your product sucks or your brand is nothing but talk there is nothing that is going to save your company.

Take away point: Companies don’t give a damn about you or me past the dollars we spend on their products. The couldn’t careless if they are our friend or not. In fact being friends is nothing but a headache.

But here’s Loren who  says it much better.

http://www.youtube.com/watch?v=NIZzu3hsLXc

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Braindead TechCast EP 14: A Techmeme Friday first – MG Siegler missing in action

Yes folks it is Friday and not only does it mean that the weekend is here it means that is is also time for Techmeme Friday. This is the day of the week where Sean and I peruse the hot tech headlines on Techmeme and have some fun with them.

Some of the headlines that we picked on this week are:

Apple Stacks The Deck Against Amazon’s Kindle App (AAPL, AMZN) – The Wire (hint – we didn’t care)
iTunes Prize Winner to Steve Jobs: “Yeah Right, Who Is This Really?” – Rolling Stone
How Digg Found a Way to Make Money – GigaOM
Finally: Facebook Silences App Notification Spam – ReadWriteWeb
Apple predicted to introduce lower cost iPhone models in June – AppleInsider
EU orders Google to ditch Street View images after 6 months – Computerworld

Amazingly our most favorite blogger didn’t make it to this Friday’s Techmeme list – oh well there is always next week.

Enjoy the show.

EP 14: A Techmeme Friday first – MG Siegler missing in action

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Man there’s a lot of smart people out there

It’s a ritual. Get coffee, turn on the monitors, bring up FeedDemon and start reading.

As I rejuvenate my tired old mind with refills of coffee I am continually amazed by the number of really smart people out there.

I’m not talking about the usual suspects either. We all know that people like Brogan, Godin, Doc Searls, and Winer (even if he is irritating and out in left field sometimes) are smart. However I’m not talking about them. I’m talking about people you might not have heard off but you should pay attention to (even if you don’t always agree) because they are extremely smart.

I’m talking about people like: Adam Singer, Dan Morrill, Alan Patrick, Kelly Diels, Mia Dand and Sheamus just to name just a few right off the top of my head.

When it comes to things like Social Media, it is people like those above who have a breadth of knowledge that is evident in everything they write.

Me? Ya… okay. Seriously I don’t even come close to the knowledge level, or the ability to express it, that any of the above do. I know that and for the most part I accept it.

After all I’m just a cranky old fart with almost 25 years experience of dealing with software, hardware and online communities. When they come at situations with knowledge I look at those things from the years that I have lived, from the eyes of an average person.

There is no right or wrong way to share knowledge or experience. The only failure there is in life is the failure of wanting to learn, and I learn everyday from people like those mentioned above. I look forward to every morning; with coffee in hand, knowing that I am going to learn something new from some of the smartest people around.

That is one of the incredible things about Social Media – it has brought the smartest people around out of the woodwork – and we all benefit.

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Braindead TechCast EP13: From Facebook to Vejazzling it’s been a day of wrong

It’s Hump Day folks and with that we find ourselves dealing with a whole bunch of wrong.

It starts out with a news flash from outside of the tech field but we just couldn’t pass up talking about it. Yes folks you do can now have glittering crystals a-fixed to your groin area in the newest fashion statement to hit the streets. It is only just starting but if you hurry you can get in on Vejazzling and be ahead of the curve.

Carrying through on this theme of fail we bring you the news; and the PR recovery, of CitiBank freezing the business account of social networking start-up Fabulis. Apparently it had to do with some objectionable material on the start-up’s blog. It is important to note for those that may not heard of Fabulis yet it is the start-up behind the social networking site geared to gays. Now Citi has come out and apologized says that the three people involved in the original action have been reprimanded and the account unfrozen.

We leave off with a discussion concerning the news that Facebook has managed to secure itself a patent on ‘news feed’ which left both Sean and I shaking our heads in amazement.

Post referred to in the show:

VEJAZZLING! – MOB Living
UPDATED: Did Citibank Block a Startup for Gay Content? – GigaOM
Facebook gets a patent on ‘news feeds’ – are you frikken kidding me – The Inquisitr
Facebook Patents The News Feed (Updated) – All Facebook

Enjoy the show

EP13: From Facebook to Vejazzling it’s been a day of wrong

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Facebook and Twitter – it’s a case of apples and oranges

The other day I wrote about wanting to be allowed to shoot anyone who tries to propagate the ol’ Service A kills Service B silliness. It’s a good thing then that I like Mark Dykesman because for some reason a normally smart man has fallen into this trap.

In a post yesterday Mark posits that Twitter will die before Facebook and yes on the surface he makes some interesting points

Twitter is a limited platform that is unlikely to evolve.  Gen Y and younger (not to mention members of Gen X and older) can do Twitter in their sleep.  But, it probably doesn’t do everything they want to do.  They aren’t into just reading text.  Yes, you can send links via Twitter, but each extra click you add is a barrier to it being used.

Facebook can basically do everything that Twitter can do, plus a whole lot more.  To some people, Facebook is the Web because it’s a portal to other things.  You can share photos on it.  You can write your notes.  You can share links.  You can keep track of your friends.  You can spend hours on it playing Flash games.  And so on.

Twitter?  You can send text messages.  But only short ones.  With links.  But unless you have an extra app loaded, you really don’t know what the links are until you click on them.

Facebook could eventually die as well.  It probably will die someday.  It has its own limits and it may yet be replaced by a better (read:  open) platform.

But which will die first?  Twitter, no question in my mind.  It may take 1 year, 2 years, 5 years, 10 years, or longer, but Twitter will eventually die because simple tools only last until something equally simpler, cheaper, easier to use and more powerful comes along.  We’ve seen it over and over again with different kinds of technology.  The same thing will likely happen to Facebook.  But I think Twitter will die first.

Interesting points and ya as I said – on the surface they appear to be quite valid. Except there is one big glaring problem that Mark, and others who feel the same are missing.

Comparing Twitter and Facebook is exactly like trying to compare apples to oranges.

Regardless of the fact that Facebook has tried to mimic what Twitter does it cannot, and will not be able to match it. They are two totally different beasts and occupy two totally different ecospheres within the larger web. It is precisely because of the simplicity of Twitter that it is slowly becoming a part of the plumbing that is the web. Facebook is the high-rise apartment building sitting on top of the web.

There have been contenders for the Twitter crown before and both Pwnce and Jaiku had a richer user option interface. Where are they now? Gone.

There are current attempts to copy the success of Twitter and yet Indenti.ca and Plurk are still nothing more than plumbing wannabes.

So as much as we all might like to get the gossip train going the fact is that Twitter isn’t going anywhere soon and neither is Facebook – they serve two totally different needs.

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Braindead TechCast EP12: WalMart nixs the porn while Italy proves it has no clue

Tonight’s show with myself and Sean starts out with a few words about the totally unexpected move by WalMart to shut down the adult entertainment portion of their recent acquisition Vudu. Yes folks this move caught both of us totally surprised as we would never have expected such a draconian move by WalMart – Apple yes, WalMart never.

From there we somehow found ourselves jumping off from a post by Holden Page where he gives a great smack down of the fluff that is coming out of the tech blogosphere lately. Both Sean and I would love to give Holden a collective pat on the back for his great post even if it does mean that he’s not likely to get invited to any TechCrunch parties soon.

We end off the show talking about the recently revealed Bloom Power Server and the impact that it could end up having on the energy industry. I was also kind of cool that the tech blogosphere didn’t even have a clue this was coming even though the company is in Silicon Valley. Instead we get to hear about it from one of the most rtraditional of old media – 60 Minutes.

Posts referred to in the show.

Hot And Bothered: Walmart Shutting Down Vudu’s Adult Section – TechCrunch
It’s About Intent – Pages are Social

Enjoy the show

EP12:WalMart nixs the porn while Italy proves it has no clue

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