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Braindead TechCast EP 103 Where no movie analogies where butchered to make the show

What a weird week when it comes to tech news especially with everyone still obsessing about Apple and its little problem with the iPhone 4. Sure there might have been other news somewhere in the tech world but if it didn’t involve a movie analogy or apple then it just didn’t matter.

But never fear, your ever faithful host haven’t let you down yet and tonight will be no different.

Posts referred to in the show.

Enjoy the show

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Braindead TechCast EP 102: iPhone battery – The COPS edition

While I am sure that Apple loves nothing better than owning the tech news cycle but I doubt very much that Jobs and company are overly happy with the whole iPhone 4 mess at this point.

However before we jump into the meat of the show Sean and I do tackle a couple of other interesting stories. For example – studying fruit fly brains to help create better robots.

Of course the show wouldn’t be complete without a look at the fantastic job being done by Old Spice in setting a new standard for social media style marketing.

Post referred to in the show

Enjoy the show

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The beauty and death of ‘going viral’

It is a term you hear a lot in the myopic world of social media – going viral. All it means is that a video, a post, an advertisement even, has touched a spot in the people who have seen or read something. They then urge all their friends to watch or read the thing that for some reason meant something to them, and then they in turn pass it on to their friends – hence viral.

At the core though there is an intangibility about what makes something go viral. Something that can’t be quantified and nor do I think it should be. The very value of going viral is is that intangibility – the unknown reasons as to why some unplanned thing can rise with meteoritic speed in our personal and social consciousness is what makes it important.

Now though social media marketers are employing all kinds of terminology to quantify what it takes to make something go viral. Is it the music, is it the way the content is presented, is it the way the video is created, is it this, is it that?

Companies are all striving to create the next bit of viral marketing genius so they can be a part of the cool companies. They hire all kinds of social media experts in the hope that these gurus will be able to get their products insinuated within the fabric of viral geekdom. Get the YouTube views, all the cool big name blogs to write about the company’s genius moves, become the trending topic on Twitter.

In the process though these companies and marketing geniuses are only succeeding in doing one thing – destroying the whole reason, and value, of something going viral. A manufactured going viral is just that manufactured – fake, plastic, dead.

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Braindead TechCast EP 101: Moronic Monday once more in the can

Wow, we made it through another weekend only to end up here on a Moronic Monday. You’d almost think that somebody didn’t like Sean or I but then we don’t have to suffer alone as you our good listeners know you can’t resist the urge to find out what new moronig things we have discovered just for you.

So without any further ado here’s the posts referred to in tonight’s show.

Enjoy the show

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