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Posts tagged as:

advertising

Posting Redux: Bloggers - Hypocrisy of ethics

July 5, 2009

While moving to the new domain and new name I’ve been finding posts that I really liked when I first wrote them. So I have decided to repost them as part of a regular Sunday feature for the next little while. At the bottom of the repost I will also update the original post with [...]

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Marketers count on gullibility so you will spam for them

July 3, 2009

A big thumbs up to Sarah Perez over at ReadWriteWeb for her excellent post on needing a marketer filter on Twitter. I couldn’t agree more but there’s a couple of things that these marketers, or companies, are doing which is worse than just counting own our gullibility in order to promote their products. After [...]

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Advertising can work

June 30, 2009

When it comes to advertising on the web we complain bitterly and use any tools we can to make sure that we don’t see them. Whether they be text, image or video we decry the pointlessness of advertising. The thing is when it comes to video ads that can be done right, done so [...]

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The changing face of Public Relations in a Social Media world

June 9, 2009

T here is a lot of press given to all the different businesses that are falling by the wayside – some more graceful than others. Rarely a day doesn’t go by that we don’t hear disparaging words about the newspaper industry, the music industry, on and on and on.
Much of these changing landscapes can be [...]

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Digg to do sponsored post ads – where’s the Blogging Purity Patrol?

June 3, 2009

When it comes to the blogosphere, especially the tech sector, advertising is an extremely touchy subject. None is more explosive than when the subject turns to sponsored posts. You want to see the Blogging Purity Patrol™ come screaming for blogger blood just run a sponsored post, or even just write about them.
So it will [...]

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Disclosure – another set of old media rules that don’t apply

May 28, 2009

Ever since I read Brian Solis’ post over at TechCrunch last week I have been rehashing this re-occurring pointless discussion in my head. The thrust of the post was about the new set of “guidelines” that the FTC is trying to enact that would enforce bloggers, or as they are framing it – citizen [...]

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Donations as a blogging revenue

May 16, 2009

If there is one subject that will draw lines in the sand faster than mentioning Windows and Apple it has to be the discussions that rage over bloggers trying to earn a direct income from their blogs. On the one hand we have the Blogging Purity Patrol™ who say that any form of advertising [...]

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This is how Microsoft should do its ads

May 8, 2009

One would never think of stodgy old Intel of being someone who would come out with a really cool and fun ad. Maybe Microsoft should hire Intel’s ad agency because they certainly seem to understand how to do cool tech ads. Not like Crispin Porter + Bogusky which really has been more fail than anything [...]

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Social Media isn’t about numbers, it’s about relationships

May 7, 2009

All you ever hear the majority of the time when people start talking about social media is numbers. Number of followers, number of people you are following, number of friends and  web stats like number of pageviews. Whether or not the influx of ‘famous’ people onto things like Twitter actually do anything to improve [...]

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Hey, marketing & PR folks – update those rolodexes, you’re looking stupid

May 5, 2009

It’s been interesting watching the emails from marketing and PR firms hit my inbox since my move to Shooting at Bubbles. I would say that less than 1% of them have even acknowledged the change in email addresses, or the actual blog. The other 99% is still coming in to my old blog email [...]

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