I am coming to a firm conclusion that unless you are in the top 1% of the tech blogosphere no-one is listening to you – at all.

Sure those of us working our way up the blogging ranks have our faithful readers – and thank goodness for every single one of you – but when it comes to dealing with businesses and to some degree that 1% of big name bloggers we don’t exist. The only time that might change is if you write something totally outrageous or insulting at which point you might get a moment of their attention. All those times you write nice things or even posts that are directly related; and linked, to something they have talked about don’t expect any reaction because chances are that they are too important to even make a comment.

A case in point is regarding a post I had on Mashable last Friday about sponsorships and it being a viable way for bloggers to monetize their content. In that post and in a follow up one here on WinExtra I used NewsGator as a prime example of my points I was trying to make. Now on Thursday I emailed Nick Bradbury who is the author of FeedDemon which is owned by NewsGator for his reaction on the sponsorship idea and at the same time I also emailed NewsGator through one of their contact email addresses for their thoughts.

Within at least twenty minutes I had a response from Nick which I then quoted in part in both of the posts. The response from NewsGator? I’m still waiting.

Would Michael Arrington or Robert Scoble have been ignored this way if they had contacted NewsGator and asked the same question? I would be willing to bet my next years AdSense pennies that they would have gotten a reply within .. oh .. let’s be generous and say … umm .. ten minutes. On top of that I bet they would have gotten a sponsorship offer to go with it.

In another instance I wrote a post about one of our bigger name bloggers who appeared to be having a hard time finding any inspiration to spark his creative juices. In the post I made a few suggestions that I believed would provide more than enough inspiration to be able to kick start him and even though even a comment from this blogger would have been nice I knew that the likelihood of this happening was next to nil. I know that that if someone like Doc Searls or Stowe Boyd had written the same post this blogger would have been in there like a dirty shirt.

So what is the take away from all this?

Simple – keep on writing the way you are and treasure every single reader you have but don’t expect anything beyond that point. Keep slugging away doing what you are doing and try to keep that passion for what you are doing alive but never ignore those folks that have followed you from the beginning.

While NewsGator may not care if I exist I know there are companies out there who will answer my emails and it is those companies that will always have priority as I grow. I have an ever growing circle of bloggers who I know that will always come first on my list and whose opinion I value more than the 1%’ers.

This isn’t meant to be whiney post even though some will see at such. If anything it is more of a note of encouragement to bloggers outside of the 1% that even though it can be discouraging sometimes when we feel like nobody is listening the fact is that we do have an audience. It is that audience that has grown in size as we have gotten better at our craft and it is that audience that will always be the most important one so never forget them.

And for the 1′ers .. it might be easy to ignore us now but it is always a good thing to remember that there are more of us than you and being ignored can work both ways.