It seems that someone has gotten the brainwave that they can make money off of peoples habit of saying stupid; and sometimes very nasty things, on the various social media networks.
A British company by the name of ALLOW is now hawking what they are calling the first “social media insurance” the idea of course of being that you will pay some company to project you from “reputation damage, account jacking, and other forms of ID theft”; with the plan covering the expenses for getting legal advice and expert support.
ALLOW will offer up to £10,000 ($16,250 USD) in fees and costs for any one incident or £3,500 ($5,690 USD) towards any reputational damage for around £3.99 ($6.50 USD) a month, and will offer new customers 30 days of free coverage.
In other words paying out money to have some company supposedly protect you from your own stupidity.
via Geeks are Sexy
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Presumably the company has run the numbers and written the appropriate legalese so that it can make a profit. But has any potential customer realized how low the actual payout is? Let’s say that a particular tweet costs you your job and makes you unhirable for some period of time – in that case, 10 thousand pounds isn’t going to make a lot of difference.