The sad part is that this is pretty close to the truth
courtesy of Dark Roasted Blend
Does this mean we could get our video games for free?
When it comes to Web 2.0, social media and the whole new web economy much is made about how we make our money. Bloggers are berated when we try to monetize our blogs in any fashion, musicians are laughed at when they try and make money by selling MP3’s or CD’s of their music and newspapers are just told their losers.
In the new economy of Web 2.0 we are apparently suppose to make money from the sale of ‘auxiliary’ goods. Bloggers are suppose to do the book thing or the speaking thing (or just out of the goodness of their hearts), musicians are suppose to make their living hawking t-shirts or doing more concerts and newspapers are just losers so don’t bother.
[WinExtra Rebranding] The Name game isn’t a game
This is the first in what will be an on-going series of posts about my experiences of rebranding WinExtra and my online identity into something more, and hopefully better, than what is was. You can read about the reasoning behind this decision here rather than me recapping it every post.
In this post I’m going to talk about the whole name thing when it comes to your blog and what will become your online identity’s face to the world. The majority of the time when it comes to picking a name for our blogs we go with a spur of the moment idea and grab the domain name to match it. If the domain name isn’t available the idea is tossed into the recycle bin.
The problem here is that the spur of the moment name choice is just that – spur of the moment. Heck we probably spend more time picking out names for our gadgets or our private body parts than we do for our online identity. We do it without thinking about the future and how we, and our identity, might grow and change over the years. This to a certain extent was what happened when I picked WinExtra.
The monster we have created – A response to Doc Searls
The other day Doc Searls; who I consider one of the smartest people around, wrote an interesting post asking if journals could live on subscriptions. My basic take-away from it was that he was suggesting that indeed they could albeit not as profitably. He points out that direct support from readers matters more in a world where advertising is contributing less and less.
In our world today though it doesn’t matter if advertising is providing less of a bottom line for business – especially the news and information industry. That’s because there is a big monster in the room and it is one that has always been a part of the human make-up, as well as being heavily promoted in the Internet age. It is this sense of entitlement to free stuff.
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