Ya, okay, so it was a really bad riff on the famous Jack Nicholson line from A Few Good Men but I just couldn’t resist because .. well .. that’s just the way I swing here – I believe in critical thought especially when it comes to things like Social Media.
Of course this isn’t a really popular tact to take with the hottest buzzword to hit the Web in a long time. So you won’t really read or hear a whole heck of a lot of people looking at this new market medium cloaking itself as some new age digital group hug with anything close to a critical eye.
There are a few however and of them the crew at Shamble.com has to be among the best. A good example of their willingness to look honestly at this whole social media marketing thing was the video post today by Scott Gulbransen, one of the Shamble team.