Posts with tag "social media"

blah blah blah blah and still more blah blah

During a day I  will end up reading or skimming over 800+ posts just in my RSS reader. That doesn’t take into account any of my Twitter activity or Buzz reading or even email. In my normal work week of Sunday to Saturday this means I have at some point skimmed or read a minimum of 5600 posts of which anywhere from 25 percent t0 40 percent ( a rough estimate given how the feeds are separated in FeedDemon) are social media or social web related.

This amounts to a minimum of 1,400 posts and you know what …. increasingly they are becoming repetitive regurgitation of that same old crap, not to mention boring as fuck.

Blah blah blah – that’s all is seems to be anymore (of course some will say it’s always been this way but I like to give the benefit of the doubt). It might be stupid ass puff pieces that have absolutely nothing to do with social media but because it mentions Twitter it is given 200 words and gets thousands of ReTweets. Or it could be the never ending – and mind numbing – analysis of yet another copy-cat start-up that wouldn’t know an original idea if it jumped up and bit them on the ass.

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Sophia Loren

Google is no Sophia Loren – more like Ugly Betty

There is no getting around it – Google sucks when it comes to the Social Web, or in marketing speak – Social Media.

Unlike the other leaders in the field Google’s efforts have either been complete flops or just disparate efforts scattered around the Web. Even in those efforts that have gained a modicum of success, if it can even be called that, there is always a feeling of blandness, of always just missing the target.

In a way this is understandable. One has to remember that Google was built around the whole concept of the power of the algorithm and built by engineers and developers with an extreme eye to minimalism in everything it did. There is nothing wrong with this approach if all you are going to be is a search engine and ad platform but being social needs more than being able to calculate page load times down to the millisecond, or debating which shade of blue right down the the hex number is better.

Everything Google does is bland, faceless and yes – boring. This is the perfect approach of course for the true geeks and early adopters but the exact opposite of what the masses who are becoming involved in Social Media want, or are expecting.

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40million

Getting depressed with this whole Social Media thing

This whole Social Media game is becoming increasingly very depressing. I’ve really tried to get past this but instead the feeling only becomes more ingrained. I have tried to slough it off as just a passing phase as a result of too many big old hot air balloons to poke holes in; but it is more than that I think.

After all when you hear a bunch of developers cheering because Facebook has removed a key user data protection element in their insatiable quest to control as much of the Social Web as possible you have to wonder just who is the Web for anymore.

When you hear terms like we’re doing this to improve the social experience; which if anyone decides to look past the warm and fuzzy buzzwords, it is easy to see that this is more about improving the company’s social experience and ability to monetize our activity on the Web. What it isn’t about is us saying what will make our experience better and when we raise questions we are either lumped in with the open web freetards (like it’s a bad thing) or we’re some sort of troglodytes.

Sometimes it feels like Social Media is nothing more than one great big social experiment to see just how far we can be made to shift our perception of what privacy is. It isn’t a shift that is truly benefiting us in anyway. Is it really that important to know immediately what some person who has followed you is listening to? Is it really necessary that we know what some person who has friended you has spent or bought.

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pricesticker

Fans are worth $3.60 each. That Much?

Did you realize that your following or friending someone, or some company, had a monetary value?

Well, thanks to fellow blogger Adam Singer I found out that yes indeed there is a price sticker on my forehead, at least according to some company called Virtue (with a name like that you gotta know this isn’t going to end well). It seems that after studying a combined 41 million fans from their client’s pages (there are 400 million accounts on Facebook – I’ll let you figure out the statistical value of their sample base) the people at Virtue have concluded that a fan is worth $3.60.

All this “based on impressions generated in Facebook’s news feed” eh. Wow. Incredible.

The only problem is – as Adam pointed out – this is for the most part, all bullshit. Virtue said that it arrived at this dollar figure based on a $5 CPM that they say is worth $300,000 in media value if a brand has a million followers.

A couple of points that Adam makes regarding these figures is worth mentioning

  • This company is lumping together their clients who are from multiple verticals – something that makes this number muddied even if you were going to take it seriously (you shouldn’t).
  • Impressions by themselves from the news feed – or from the web in general mean absolutely nothing to a company’s revenue (unless the company is ad supported).
  • Tagging a fan to impression value makes absolutely no sense.
  • They claim a $5 CPM without any rationale for that number.

The other big point is that these numbers are totally self-serving as Virtue’s main business is selling Social Media management solutions, but of course because it’s all about Social Media no one would have any reason to skew or glorify questionable numbers now would they.

If you ever wanted a clue though as to how Social Media is all about marketing; regardless of all the it’s about the conversation you hear pouring out of these people, it is bullshit studies like this that put a price sticker on us in order to sell products.

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