I get sent a lot of press releases about social media crap and typically they end up in the trash folder.
Here’s a hint why.
There’s nothing new.
There is nothing paradigm shifting.
The earth won’t be shattering under our feet.
What we get though is yet more services to add the same information that we gave before to the dozen, or hundred, other services. We get to help them fill out databases full of valuable marketing data.
Here’s the thing – 99.9999% of all social media services are nothing but a black hole, a time sink where one of two things happens within 6 to 9 months.
One: they deadpool and sell whatever IP they might have along with all our data.
Two: they get bought up – along with all our data.
Number two of course was the plan all along because this is the secret of social media services.
They want to be bought – that is their business model and we get sucked in every time.
Where is the value in this?
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