This is the first in what will be an on-going series of posts about my experiences of rebranding WinExtra and my online identity into something more, and hopefully better, than what is was. You can read about the reasoning behind this decision here rather than me recapping it every post.
In this post I’m going to talk about the whole name thing when it comes to your blog and what will become your online identity’s face to the world. The majority of the time when it comes to picking a name for our blogs we go with a spur of the moment idea and grab the domain name to match it. If the domain name isn’t available the idea is tossed into the recycle bin.
The problem here is that the spur of the moment name choice is just that – spur of the moment. Heck we probably spend more time picking out names for our gadgets or our private body parts than we do for our online identity. We do it without thinking about the future and how we, and our identity, might grow and change over the years. This to a certain extent was what happened when I picked WinExtra.
Late last night I 
The other day Doc Searls; who I consider one of the smartest people around, wrote an interesting post 
