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Tag Archives: social media

It’s been awhile…

Posted on April 3, 2011 by Steven Hodson
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It’s been awhile since I either wrote about anything to do with social media (per se) or even posted anything here.

Well the first part was taken care of yesterday and while it isn’t posted in full here you still might find it some interesting reading. Here is the opening couple of paragraphs of The modern Great Gatsby Syndrome and the coming Social Perfect Storm:

It’s been interesting watching the world of change that is happening in places like Egypt, Syria, Tunisia and other countries in that region and how social media tools like Facebook and Twitter are being used.

It has also been interesting to watch the discussion among the digerati of how services like Twitter and Facebook have influenced our changing society; and regardless to which side of the importance scale you might fall there is something much more subtle happening and it’s not restricted to places like Egypt.

Yes, these social media services are important and in a lot of ways extremely subversive; which is why governments around the world are worried, but they are just the tools being used by a fast growing part of our society that wants change.

We aren’t just talking about countries being imprisoned by dictators either as these self same tools are being used by regular people as a way to have a say in the political processes of democratic countries; and often with growing success.

It is easy for us, here in our comfortable homes and with our fun toys, to slough off Facebook as nothing more than a destination point for wannabe farmers and Twitter being the cyber warehouse of pointless 140 characters being spewed forth endlessly. However, the youth of places like Egypt and Tunisia have shown us that these tools can also be used to reach the disenfranchised and ignored to give them a platform from which they can lay the groundwork for change.

You can read the whole posted over at The Inquisitr.

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Categories: Opinion, Technology | Tags: Facebook, social media, Twitter

Earnings from web developer to social media guru [Image]

Posted on January 10, 2011 by Steven Hodson
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This is so true.

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Categories: Technology | Tags: developer, salary, social media

Time to pull the fangs from blood-sucking social media guru wannabes

Posted on December 6, 2010 by Steven Hodson
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vladye9

I am late getting to this but a week or so ago my good friend Jason from webomatica sent me a link to this post at The Telegraph by Milo Yiannapoulos.

For any one who has honest doubts about the whole social media prank being pulled on us all this post is a must read. After all how can you not want to just grab a coffee and settle back to read a great post when you read words like blood-sucking, the poisonous cult of the social media guru, or hoodwinked.

You know from the opening paragraphs that this is not going to end well but damn it’s a good read, not to mention a sanity check.

On the outskirts of a regional city in Britain – Bristol, perhaps – two hundred people gather to discuss “radical engagement strategies”. They are oddballs: a mixture of chippy girls with unruly fringes and sweaty, overweight blokes with bits of burger stuck in their beards. They fire cheap jibes at the Microsoft event they’re sharing a building with, and from which they’ve nicked a few chairs – a fact they crow about on Twitter as if it were some sort of victory over the “evil” corporation.

These are the social media gurus, a rag-tag crew of blood-sucking hucksters who are infesting companies of all sizes, on both sides of the Atlantic, blagging their way into consultancy roles and siphoning off valuable recession-era marketing spend to feed their comic book addictions. They claim to be able to improve your relationships with your customers by “executing 360 degree reignition programs”. But who are these people? Where did they come from? And how on earth have they managed to hoodwink so many big companies so quickly and so comprehensively?

Take the time and read the whole post – it’s worth it.

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Categories: Opinion, Technology | Tags: gurus, social media, Twitter

Good luck with that human business

Posted on August 14, 2010 by Steven Hodson
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I like Chris Brogan. He’s a smart dude who writes some pretty clever stuff that sounds really good – like this

But what you’re selling is more business. What you’re selling them is more connected business. What you’re selling them, one hopes, is human business.

Problem is, business isn’t about being human. It’s about (con)vincing us to buy their product or service. That’s the reality and all the Twitter chatter in the world and all the Facebook fan page fawning isn’t going to change that.

It’s basic business 101 – do whatever you have to in order to get the chumps to buy the goods.

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Categories: Opinion | Tags: business, social media
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