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Tag Archives: social media

The missing piece to the Social Media puzzle

Posted on January 25, 2010 by Steven Hodson
1 Comment

Hands and puzzle I have an incredibly smart wife.

She gets what Social Media is.

She knows it isn’t about the tools like Twitter and Facebook that has everyone giddy thinking they know what Social Media is.

Big deal … right?

After all she is my wife so therefore it goes without saying that she would be involved with computers, the Web and all the shiny new things that get people like me all excited.

Wrong.

She doesn’t use computers, not even the laptop I bought her. The only thing she knows about them is where the Big Red Switch is. When it comes to the Internet she doesn’t surf or tweet or poke.

Yet she gets Social Media better than the majority of so-called gurus out there and we talk about it a lot about it because she does understand.

It was one of those long discussion the other day that she gave me a clue about the missing piece of the Social Media puzzle.

Two words: Social News.

I will have more on this later but first I need to talk with my very smart wife some more to tie down all my thoughts on this.

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Categories: Uncategorized | Tags: social media, social news, social technology

Note to womankind: Please do not become arrogant assholes like men

Posted on January 20, 2010 by Steven Hodson
1 Comment

big Clay Shirky set off a bit of a firestorm when he had a minor rant about women. A lot of folks have had their say about it. For the most part I was going to let it slide by but the whole thing wouldn’t leave that part of my mind that ruminates and for the most part gets me in trouble.

Clay – STFU.

Womankind – please ignore this irritating diatribe from Clay.

Just because you aren’t pushing yourselves to the front of the crowd making all kinds of stupid self-promotional statements doesn’t mean you’ve a Stepford Wife.

The idea that success is based on how many risks one takes is moronic and that women need to mimic men in this aspect is ignoring a simple fact.

Women are different than men.

Read more …

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Categories: Uncategorized | Tags: Clay Shirky, social media, women

Does the perfect social media client already exist?

Posted on January 19, 2010 by Steven Hodson
1 Comment

ring

The short answer – no.

The longer answer is that it could be hiding under our noses.

I suggest this as a result of reading an interesting post by John Furrier over at SiliconAngle where he extrapolates from a different post by Jeremy Wagstaff.

The short form of John’s post: Skype.

The longer version has John suggesting that Skype does indeed hold the potential of being in a better position than either Twitter or Facebook to become a building block of a real-time social web.

I think that Skype has a bigger opportunity than Facebook and Twitter if they leveraged their core product and user base to go after new markets like the Social Real Time Web. I agree with Jeremy above – Skype is positioned in "real" terms.

While all the hype with social networks, social media, social gaming, and social currency goes "supernova", Skype is actually dominating "real social networking" and "making real money".  Their installed base number are ridiculous – I’m hearing on track for 800m users.  The product and market opportunities for Skype are intoxicating.

He then goes on to make some solid suggestions as to how the Skype team could go about achieving this. All this has John very bullish on Skype and after reading his post I can see why and the idea does make a lot of sense.

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Categories: Uncategorized | Tags: Skype, social media

Black holes: otherwise know as social media services

Posted on January 7, 2010 by Steven Hodson
1 Comment

black_hole_milkyway I get sent a lot of press releases about social media crap and typically they end up in the trash folder.

Here’s a hint why.

There’s nothing new.

There is nothing paradigm shifting.

The earth won’t be shattering under our feet.

What we get though is yet more services to add the same information that we gave before to the dozen, or hundred, other services. We get to help them fill out databases full of valuable marketing data.

Here’s the thing – 99.9999% of all social media services are nothing but a black hole, a time sink where one of two things happens within 6 to 9 months.

One: they deadpool and sell whatever IP they might have along with all our data.

Two: they get bought up – along with all our data.

Number two of course was the plan all along because this is the secret of social media services.

They want to be bought – that is their business model and we get sucked in every time.

Where is the value in this?

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Categories: Uncategorized | Tags: black hole, social media, time sink
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