I don’t get it – really I don’t
Why is it everyone seems to get their panties in a bunch when Microsoft decides that it wants to use exactly the same kind of promotional ideas that many other companies do online; or just about every company in the real world uses. The latest action by the company that has got all the pundits in a let’s slap Microsoft around mode is the announcement that they are testing out an new Live Search promotion campaign.
It doesn’t matter where you turn in our real world but at some point point in your day you are going to have some company offer you a special promotion for their product or service. Whether it be a cashback deal on a vehicle, a percentage off coupon for the price of shampoo or air miles to some vacation spot these normal business practices come at us a mile a minute. Yet when Microsoft offers the same thing we get things like
If you can’t beat ’em, pay ‘em off. – Mary Jo Foley
or this from TechCrunch
So will SearchPerks be any different? It’s too early to tell. But begging people to use your search engine certainly doesn’t send the right signals to those who may be considering it.
then we have JR from The Inquisitr chiming in with
The move reeks even more of desperation than the company’s CashBack deal back in May.
Microsoft’s already on its knees and begging.
and finally from Paul Glazowski we get this gem of business acumen
It smells of soft desperation, of Microsoft throwing its hands in the air and subsequently throwing things against the wall to see what sticks. Which isn’t a healthy impression to make at this point in the game.
Oh wait …. I get it. It’s Microsoft doing this and since they are number three in the search game anything they do; including accepted business promotional ideas, must be regulated to the dumb idea pile. Because it’s Microsoft who is trying to gain ground in the search business this idea must show how absolutely devoid of any business sense they are.
It doesn’t matter if the plan works or not – that isn’t the point here. What is the point is that people seem to think that just because it has to do with search there is a whole new set of business rules that need to be used. Bullshit – business is business whether it is online or offline. If the idea is that there is some sort of purity that is associated with the search business well I hate to break it to you but that idea went out the window with the first time AdSense was added to search results.
This recent test campaign by Microsoft will succeed or it will fail – which I am betting it will – by it’s own merits but that doesn’t make it stupid, desperate or leave an unhealthy impression. If that was the case then every coupon you use or every air mile you case in is just as stupid or desperate.
You can’t have it both ways.
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