As some of you, the few and the proud, may have noticed, other than my nightly podcast with Sean I haven’t been posting much here. There are more than a few reasons why but primarily it is because I have decided to really concentrate on my Microsoft and Windows blog – WinExtra.

That doesn’t mean I won’t be posting a few smaller type things here every once in awhile; or at The Inquisitr, but this isn’t where my interests and passions are being met at this point in time. That said if you still want to keep up with what I am doing you can find me on Facebook or through my @WinExtra Twitter account.

I’ve come to the firm conclusion that for the most part Social Media is nothing more that a massive circle jerk and I am fed up with all the so-called conversations that are really far from being conversations.

You see conversations are all about give and take, sharing of thoughts both good and bad.

Except Social Media doesn’t want to hear anything but about how cool everyone is and how important their brand is.

It’s all about the constant regurgitation of the same old spiel just given a new number placement in some Top 10 bullshit list.

When I first split off Shooting at Bubbles from WinExtra I was under the mistaken belief that there was a need for a balanced look at the whole social media thing. I felt that there was room for a voice willing to question what people were blindly accepting as the new gospel. I believed the hype about the conversation and its power for change.

As someone who has been in this business for as long as I have I should have known better but ya I got sucked into the mindless vortex. The thing is people don’t want their sacred cows smacked around. They don’t want to be told they’ve just signed on for a new-age electronic version of Amway.

Well I tell you what – I’m fed up with banging my head against a wall. I’m tired of playing the mugs game.

I’m done.

From this point on this site will be more of a personal site. It’ll be the home of the Braindead TechCast because I love doing that podcast with Sean. It’ll be the home of my thoughts about a whole range of topics that interest me but don’t fit within the framework of WinExtra.

That isn’t to say I won’t probably still have something to say about Social Media but it’s not going to be any type of centerpiece here. I won’t be playing that stupid game anymore. One day I could talk about WordPress and design. Another day I could end up talking politics, and on yet another day I could end up talking about my dog.

I really don’t care if you stop reading S@B, it won’t bother me in the least if you stop following me on Twitter, because I’m not doing this anymore for you and the rest of the wannabe famous people of Social Media. I’m doing it for me. So if that suites you then stick around for the ride.

If not .. well its been nice knowing ya.