An interesting story showed up over at All Twitter about how a ghostwriter for a so-called social media and Internet marketing professional had been fired and then proceeded to out the “expert” on the self-same Twitter account after finding out that the password hadn’t been changed.

The “expert” in question is Mark Davidson who apparently has not one but three, or rather now two since the firing, ghostwriters for his Twitter account. Now with a bit of a disclaimer I have been following Mark Davidson on Twitter, and now Google+, for a long time but never clicked on the fact that it was ghostwriters populating his stream.

I don’t care so much that Mark got outed but rather the fact that the idea of using ghostwriters to populate your Twitter timeline with so-called social media gems of wisdom shows exactly how social media has become a joke.