Posted 2120 days ago
When Martin Bryant at The Next Web says that the importance of what Facebook announced today shouldn’t be ignored and that we do ignore the announcements at our own peril he is absolutely correct.
In one simple keynote speech Mark Zuckerberg has served notice to the Web in general and bloggers specifically that Facebook wants to own the Web and you will help them do that because if you don’t … well, don’t expect to be successful or to experience any real growth because Facebook now has the keys to your future.
Marshall Kirkpatrick at ReadWriteWeb is wondering if this next generation Borg machine is really a deal with the devil and Liz Gannes at GigaOM wonders if there is enough trust to go around for people to be willing to live in a Facebook powered Web.
To Marshall I would say that the average web user won’t see as it as any deal with the devil but bloggers on the other hand may have no choice but to sign on the dotted line. As to Liz’s question – my only answer would be that anyone who trusts Facebook is a fool. They have already proved more than once that the biggest obstacle they face is our warped concern over our privacy and that they will do whatever they have to in order to shift the bar on this. Today was just another example of them shifting the bar while couching everything that they are doing in terms that they are doing it for the betterment of the web and the users.
Don’t be fooled.Seriously.
Posted 2120 days ago
During Mark Zuckerberg’s keynote speech today at the f8 developers conference I wrote on Twitter concerning a quote from Zuckerberg
“the web is at an important turning point” ya Facebook doesn’t own it all yet and they need to change that
I also said that we are becoming nothing more than a dog and pony show for Facebook as they set about to remake the Web in their own image. In today’s show (recorded early) Sean and I talk about the announcements made at the f8 conferences and just how much we believe that this isn’t a good thing for either the web or bloggers.
Unfortunately; as we note in the show, this is also something that is going to put bloggers in between a rock and a hard place as if we want to succeed and grow we are going to be obligated to incorporate all the poison pills that Facebook is making available. I say obligated because as this thing mutates through the web our readers are increasingly going to be expecting these cool bells and whistles; and when they don’t see them engagement will go down.
Increasingly I am feeling that our Web is being taken away from us and today’s announcements from Facebook only further confirm my feelings.
Enjoy the show
Posted 2123 days ago
I just saw this come through from the team over at The Next Web. It appears that Facebook might have figured out it’s next avenue to increase their advertising revenue.
Your web history.
Alex Wilhelm puts it this way:
Facebook wants to improve their advertising targeting, but needs more information to do so. Where will this new information come from? Your web history.
This week, at Facebook’s F8 developer event, Facebook is expected to roll out a new advertising system and series of social buttons. These buttons will mimic Twitter and Digg buttons that are ubiquitous online.
Users can click the Facebook button while off-Facebook, signaling the giant with new information about their preferences that will then be fed into algorithms for advanced, and dead-on, advert targeting. More and better information will allow Facebook to boost its CPM and CPC rates significantly.
Regardless of whether Alex thinks that this could be done well I’m more inclined to go with his point that this could land Facebook in court if not done right
From what we understand, Facebook will note when a user makes an action on a third-party website, and use that information. That makes the collection of data very active, not passive. If instead Facebook sets up the buttons to note any logged in Facebook user, and save that data hit without alerting them, we are going to see class-action lawsuits.
If history is any indicator I wouldn’t trust Facebook further than I can spit in a headwind and wouldn’t be surprised if they go with the second option and risk the lawsuits.
Well Facebook I have just gotten one step closer to deleting my account.
Posted 2144 days ago
Sorry but after reading Louis’ post from yesterday about disaggregation (is that even a word?) and focus I just couldn’t resist the headline.
All humor aside Louis has always been a proponent of making sure that you get your content out there, regardless of service and preferably on all of them. This has lead to more than a few discussions in the blogosphere about the increasing amount of noise and whether or not at some point content producers might face some kind of backlash.
Causing our own pain
While I like Louis and consider him to be a pretty sharp dude I have always questioned this shotgun approach. For me it was, and is always a case of who is really benefiting from this kind of shove it everywhere thinking. Not just as a writer but also as a reader.
I can’t count the number of time I have gotten totally exasperated over see the same post headline everywhere I turn around, and if it was the headline it was the whole post that chances are I’ve already read. Then there is the frustration as a writer of being made to believe that I need to be on every service that comes along if for no other reason that to make sure my posts – in whatever form – can be found there.
You know what – enough already.