I am sure most of you have heard of the dust-up between film director Kevin Smith and Southwest Airlines over the weekend. For those of you who don’t my good friend Sean P. Aune covers it pretty well over on his blog but suffice it to say the whole thing fizzled out on Sunday evening.
And when I say fizzled out I mean just that. There were no resolutions. No-one left the party a happy camper. Southwest still still looks like a jerk-off company and Smith ends up irritating a bunch of people with his excessive use of the F-Bomb.
Mack Collier has a post that does a great job of dissecting the aftermath of the dustup which for the most part I find myself agreeing with.
In the end, I think both Southwest and Smith handled this poorly. Southwest clearly didn’t handle Smith’s situation very well at all, and probably never should have let him on the plane, and then weren’t completely honest about why he had to leave the plane. At least that’s what it seems like to me. Then their apologies didn’t seem completely sincere, and Smith went from being justifiably outraged to all but whining on Twitter. And constant f-bombs did nothing to help his cause.
Look I’m not adverse; as many people already will know, of using the word fuck when either I get to riled up or I feel it is useful to stress a point. However it is a word that really needs to be used judiciously, not as every second word in a sentence.
I’m not suggesting either that Kevin Smith didn’t have a valid point to raise – he did. Southwest pulled a freaking stupid move that they then compounded with a blog post that only exasperated the whole situation. Kevin’s reaction though did nothing but show him to be a mealy-mouth pissed off person more intent on raising shit than trying to reach a solution.
In the end though the real loser in a sense if Social Media itself. The incident shows that companies still don’t get the two way street methodology of the conversation regardless of how many people they have on Twitter or who write blog posts.
It doesn’t help it either when reactions like Kevin’s; although very justified, cast Social Media as the venue of angry young men who can’t form a coherent sentence without swearing.
As amusing as the whole thing was to watch the fact is the whole thing ended up being another pointless shouting match that could probably end up in a movie.
It didn’t have to be that way and that is the sad part.
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