All you ever hear the majority of the time when people start talking about social media is numbers. Number of followers, number of people you are following, number of friends and web stats like number of pageviews. Whether or not the influx of ‘famous’ people onto things like Twitter actually do anything to improve the experience of these services is open to debate. The one thing that they do though, is increase the supposed importance of numbers.
The only ones that are truly interested in the numbers are marketers and public relation firms as it is those numbers that they use to sell the importance of social media to their clients. The problem is that those numbers they use are the wrong enticement.
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