Two weeks ago Louis Gray wrote a great post about how people are filtering their checkins to enhance their already inflated egos and now today we get a post from Robert Scoble about how people are doing the same thing with all those Like buttons.
Well color me surprised <snicker>™ – Not.
Seriously, did anyone really believe that people would be honest when using these personality indicators?
Did we really think that people would want everyone to know that we do things like laundry, or spend a little bit too much time at the non-famous corner bar, or gawd forbid that our lives are actually boring as shit?
Did we really think that people would want everyone to know that they Liked the video of some old lady falling in the street, or that they Liked a political broadcast that puts them at odds with their friends, or that with enough Likes we will realize that they are full of shit – even if they aren’t?



