Shooting at Bubbles

If there is one thing that is constantly being crammed down our blogging throats it is that if you write great content the masses will come.

New bloggers will hear this over and over as they scour the web for all the blogging tips that they can find. After all, we all want to be counted right up there with the big boys ’cause we know our ideas and thoughts are just as good; or better, than theirs.

I hate to be the one to break it to you but here is a simple truth: it’s bullshit.

You can write stuff that is as good as Godin, Scoble, Brogan; or any number of the great bloggers out there, and you’ll still; for the most part, end up being just another voice that is part of the great white noise known as the Blogosphere.

Sure there is nothing better for one’s ego to be recognized by Robert Scoble or have Om Malik say that the loves your stuff which I have had happen – a long time ago now though. It’s a rush; but a rush that will probably be gone at around the same point  those same people have forgotten who you are.

Blogging relationships are for the most part very transient especially when it comes to the big boys mixing with those of us out in the blogging ghetto. I’m not grousing here – just stating a simple fact: if you aren’t part of the blogging upper crust your chances of breaking into this old boys club is next to nil.

This doesn’t mean you should stop what you are doing and run with your tail tucked between your legs to the easy world of a 14o characters. The truth doesn’t change the fact that you probably can write stuff that is just as important or better than those big names.

You should write about what matters to you whether it be about the stupidity that Social Media is devolving into or the newest technology that rocks your boat. You might not reach the levels you dream about but you can be sure of one thing – your opinions and thoughts do matter.

And who knows …. maybe … just maybe you might hit the right sweet spot that will help make you one of those must read bloggers we would all like to be.

I’ll be keep my fingers crossed for you.