Ah the tech blogosphere and it’s rifle quick denizens who can snap a keyboard in half faster than you can start a rumor.
This is the town where in less than five minutes you can get two totally different stories based on the same original quote all under the guise of an Update Post.
And when I say less than five minutes I’m not kidding as the still fresh quote-mongering instance of Google rushing in to split the GMail and Buzz umbilical cord will testify to.
No sooner had Matt McGee of Search Engine Land blasted the Techmeme world with Danny Sullivan’s news of the impending possible split (which has been rewritten by this time to match up with the new facts) than VentureBeat slammed back with a report that the Google VP quoted by Danny had been misconstrued – there would be no divorce tonight – or any other night. However there may be a bastard child to totally confuse everyone even further.
This all happened in the space of one five minute refresh of my feed reader while I was reading.
I guess time doesn’t stand still for the truth eh.
I’ve been thinking about this for some time now and as much as I really don’t want to acknowledge the possible truth of the matter I seriously think that the days of an independent blogger becoming a brand name success is over.
With the constant stream of information that is coning at us on a daily basis, or in the case of the real-time web minute by minute or even second by second, being able to pick out individual is getting to be exceedingly difficult. In the time before micro-blogging using 


