The last week has been an interesting time in the tech blogosphere as the echo chamber has hit an all time reverberation level. We have seen supposedly professional news oriented bloggers go on a riptear showing how unprofessional they can be. We have had bloggers try and take a stance on something they should have stayed out of and in the end caused themselves some pain. Yet some other bloggers have taken a moment to try and bring some reality to the nonsense.
Me – I just decided to make this list (in reverse order) of some of the misconceptions that bloggers seem to have about themselves in the tech blogosphere.
5. We’re in the money!

Actually this should be – show me the money because anyone who thinks that they are going to be able to slap a few AdSense ad blocks on some blog and be able to retire needs their head checked. The fact is that making any money whatsoever from a blog is incredibly hard so give your head a shake and keep your day job. A very very few bloggers make enough money on their own that they can call it a good living.
4. I’ll be able to work how, where and when I want
Ya … okay … what ever you say bub. Any blogger who thinks that they can forever live in pajamas and sip cappuccino while caressing their hot little Apple laptop isn’t going to last very long. The fact is we have to work hard if we want even a modicum of success; personal or otherwise. We don’t have a ticket to easy street just because we have tacked on the word blogger to our CV.
3. We get to go to all the cool conferences on some-one else’s ticket
Sure and the Easter Bunny is cavorting around in Florida with Mrs. Claus. I have always wondered with the insane number of conferences that the tech world just how anyone gets the time to write and posts. As for the cost you had better hope that you are making lots of those greenbacks because unless you are in the very top of the blogger stratosphere you don’t get nothin for free – even then you’d be lucky to get a free ticket. I’ve been doing this for three years and I’m still a nobody in the scheme of things and I’ve only been offered one free ticket – to DEMO08 – and it killed me to turn it down.
2. Everyone wants to be our friend
Get serious. Just because we have hundreds or thousands of people who want to follow us around as we traipse through the social media wilderness it doesn’t mean they are our friends. In most cases they would cut our throats to get a jump on a headline or scoop us on a breaking story. One minute they might be cozying up to you in the comments and the next they’ll be slicing and dicing you in a post. Friends in this business; like any business, are few and far between so you’d better learn to recognize them when the opportunity arises and make sure you don’t screw them.
1. We’re famous and important
Oh please let me get up from the floor and pick up my ass that fell off from laughing. The tech blogosphere is a small player in the whole tech world and totally inconsequential in the real world. You could take all the so-called famous people in the tech blogosphere and combined they wouldn’t even raise a blip on the real world fame radar. For some reason we think that because we hammer out a few hundred words a day in a medium that is only now beginning to tickle the underside of the mainstream that we are famous and should be listened to because we are so smart. AÂ physicist is smart, a politician might be famous and a teacher should be listened to. That is famous and respected but a blogger with an inflated ego – give me a break.
Reality sucks sometimes and this is it for the blogging world – we aren’t the end all be all and the sooner we get over our own self-importance the better off we will be.