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Tag Archives: advertising

The sponsorship of your Twitterstream

Posted on August 5, 2009 by Steven Hodson
2 Comments

magpie One of the more interesting conversations that Mark “Rizzn” Hopkins, Sean P. Aune and myself had on this evening’s Cynical Bastards podcast, CobWEBs, was over the whole idea of sponsored Tweets in one’s Twitterstream. We were discussing the two main contenders in the space – those being Magpie and Sponsored Tweets from IZEA.

Now I will say that for the longest time I have been against the idea of monetizing a Twitterstream but as a result of our conversation tonight I am re-thinking my feelings on the matter. Through out the conversation the three of us had I started thinking that quite possibly since Twitter has become far more persuasive the connection that we might have had at one time with those that follow us becomes less over time. As well we have stats that show the actually number of people producing content on Twitter is far, far less than the number of people on the service.

Those that are producing content are in fact providing a added value service since it would seem that the majority of Twitter members are quite happy to lurk and click on links. So as with with most content producers the idea of being able to add to a revenue stream, as long as it is done responsibly, from one’s Twitterstream doesn’t seem to be all that bad.

The other thing to consider is that if someone like Chris Brogan is willing to become involved with IZEA or the fact that Stowe Boyd thinks Sponsored Tweets from IZEA looks reputable then why shouldn’t serious Twitter users consider using these services.

stowe-izea

Just as blogging on a whole has survived the demons of monetization so to it seems that Twitter can survive, and maybe even prosper, with it’s own forms of monetization.

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Categories: Uncategorized | Tags: advertising, IZEA, Magpie, Sponsored Tweets, sponsorship, Twitter

Posting Redux: Bloggers – Hypocrisy of ethics

Posted on July 5, 2009 by Steven Hodson
2 Comments

While moving to the new domain and new name I’ve been finding posts that I really liked when I first wrote them. So I have decided to repost them as part of a regular Sunday feature for the next little while. At the bottom of the repost I will also update the original post with any new thoughts that I might have had since orginally publishing the selected post; along with any corrections that need to be made.

You say potatoe .. I say potato

Originally posted February 1, 2007

Almost since the first AdSense panel was displayed on a blogger’s page the question of advertising and blogging has been a simmering issue that raises its head every once in awhile. The last time there was a great big blowup in the blogosphere over the ethics of advertising on blogs it was due to the launch of services like PayPerPost and ReviewME.

The battle lines where drawn around three separate camps on the issue. There were the purists who said that advertising of any kind had no place on blogs. We were apparently suppose to spend our time writing and eat the cost of having a site to display those thoughts. We were suppose to be professional without getting any of the benefits of that growing professionalism other than a nice warm and fuzzy feeling.

The second camp recognized that hosting bills and the such couldn’t be paid with warm and fuzzy; and felt there was nothing wrong with accepting sponsorships, sidebar ads and Google AdSense. This way bills got paid and if there was anything left over after that then it was a bonus. Which for some those bonus grew; and continue to grow, into a nice livelihood as it should for a professional. Read more …

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Categories: Uncategorized | Tags: advertising, bloggers, blogs, Post Redux

Marketers count on gullibility so you will spam for them

Posted on July 3, 2009 by Steven Hodson
1 Comment

Thumbs Up A big thumbs up to Sarah Perez over at ReadWriteWeb for her excellent post on needing a marketer filter on Twitter. I couldn’t agree more but there’s a couple of things that these marketers, or companies, are doing which is worse than just counting own our gullibility in order to promote their products. After all, as Sarah points out, who wouldn’t want to win a MacBook Pro.

The way they are doing this ‘promotion’ is really just another way to game Twitter, and us, by manipulating what has become an integral part of Twitter – the hashtags. I’ve taken exception before to the abuse of hashtags and how the misuse of them is detrimental to the use of Twitter. By their definition in the Twitter ecosphere hashtags are meant to identify a specific tweet as belonging to a larger conversation on a current ‘hot’ or trending subject.

Read more …

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Categories: Uncategorized | Tags: advertising, marketing, Twitter, viral

Advertising can work

Posted on June 30, 2009 by Steven Hodson
Comments off

new-zealand-air When it comes to advertising on the web we complain bitterly and use any tools we can to make sure that we don’t see them. Whether they be text, image or video we decry the pointlessness of advertising. The thing is when it comes to video ads that can be done right, done so that we might actually click that play button.

Apple is known the world round for its excellent advertising campaigns and Microsoft is generally laughed at regardless of what it tries. Finding that sweet spot with advertisement that will encourage readers to actually pay attention is the holy grail for advertisers. I wrote earlier over at The Inquisitr about some ads being put out by Air New Zealand that I though hit that spot.

They did it with great humor and some well placed camera work that made you actually look to see if what you thought you were seeing was actually true. This ad from Virgin Mobile is another video advertisement that is beautifully done and one you might actually like watching.

Advertising can work but we need to quit being treated as mindless n00bs who are easily swayed by idiotic, insulting and generally stupid types of ads. Tell us a story, make us laugh, let us feel involved.

Is it really that hard to do?

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Categories: Uncategorized | Tags: advertising
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