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Tag Archives: advertising

It’s crap like this that makes us hate advertisers on the web

Posted on March 27, 2010 by Steven Hodson
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See this image …

Ya the one that has the nice Skip This Ad link that .. guess what .. it doesn’t work (side note – on this ad in particular I clicked the link 7 times before giving up).

I have given up on keeping track of the number of times that I have run across this type of pre-ad that for all intents and purposes might as well laugh at you when you click on the Skip This Ad link because no such thing happens.

Oh the ad goes away … at some point  … when it bloody well feels like it.

And advertisers wonder why people use things like ad blockers and get all pissed off when shit like this happens.

Here’s a hint you bunch of frikken dummies … QUIT IT.NOW. (assholes)

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Categories: Technology | Tags: advertising, PITA

Give Steve Jobs a big laugh – tell him there’s no more consumers, just communities

Posted on March 25, 2010 by Steven Hodson
1 Comment

There are days where the stupidity that rolls out of the social media world just seems to write itself.

Seriously.

After all how else can you take this idea that is being put forth by people like Jeff Jarvis that we are no longer consumers but rather all a part of various communities.

Now before you start wanting to gouge out your brain let’s realize that this is the very argument that Jarvis used in a recent TEDxNYed. Yes folks he put forth that – especially in relation to education – that this whole idea of lectures and us being consumers of those one-to-many lessons in learning is outmoded and dumb (or as he called it bullshit) and that we all needed to become collaborators.

But the real yuk-yuk fest starts when he starts going off about how the concept of the audience is dead and the sooner media realized this and that all media is based on the idea of communities the quicker these dying media companies might be able to resurrect themselves.
Read more …

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Categories: Technology | Tags: advertising, consumers, social media

MyLikes: guaranteed to irritate the Blogging Purity Patrol

Posted on January 8, 2010 by Steven Hodson
2 Comments

mylikes

Whenever it comes to blogs, bloggers and advertising you can be sure that right there at the forefront will be the Blogging Purity Patrol® trying to convince us that ads are bad. Not only bad but that anyone running them on their blogs are borderline scum regardless of the types of ads they run.

So while a new type of ad network from the people behind Likeaholic has been flying under the radar we can be sure that since the many announcement posts over the past couple of days the better than thou crew will be out in force.

The new network is called MyLikes and unlike other ad networks they say it is targeted towards the smaller bloggers and the long tail content of the web. MyLikes was started by two ex-Googlers: Bindu Reddy and Arvind Sundarajin and as Bindu said in an email to me prior to the launch

Read more …

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Categories: Technology | Tags: advertising, MyLikes, Reviews

Sponsorships: great idea for little guy except companies couldn’t care less

Posted on January 4, 2010 by Steven Hodson
1 Comment

sharks

Gotta give Mack Collier some kudos for trying to bring up the idea of sponsorships for the little bloggers out there. It’s a great idea and one that I have talked about many times here until …

I gave up.

It’s one thing to know that your blog really doesn’t mean much in the grander scheme of things but when a company who’s product you evangelize like there is no tomorrow says you’re not big enough to consider – well, salt meet wound.

I had a sponsor info page as Mack suggests. It’s now hidden until my numbers go up because pointing a company to the info would probably only result in guffaws of laughter in some staff lunchroom.

Don’t get me wrong. I still believe that the best road to monetizing one’s content for small blogs is through sponsorships. Unfortunately companies don’t agree. They all want the expensive TechCrunch like bang for the buck. Us small fry are too much work so we get thrown back in to the AdSense shark pen.

I appreciate the sediment Mack but come back and see me when companies actually give a shit.

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Categories: Uncategorized | Tags: advertising, blogging, sponsorship
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