Shooting at Bubbles

taking joy in the popping of the social media bubble & other web 2.0 silliness

  • Home
  • Archives
  • Contact
  • About
Twitter Facebook RSS
Tag Archives: advertising

Advertorials, Sponsored Posts and the difference to the reader

Posted on January 13, 2009 by Steven Hodson
2 Comments

betrayal There is always one thing you can always count on Chris Brogan to do. You can always count on him to write posts that make you sit back and do some serious thinking; and some times soul searching, when it comes to ethics for bloggers. Not only our own ethics but how that drives the kind of readership we end up getting. today was no different as his post titled Differentiating Between Blogger Relations ad Sponsored Content in which he looked at a couple of things, among which was Blogger Relations, Advertorials and Sponsored posts.

It was the last two items that got me thinking especially in how as bloggers we deal with them and how honest we are with our readership over it. Sure there’s a whole bunch of bloggers out there who would scratch their eyes out before despoiling their pristine pages of ego stroking with even the smell of a text or display ad. This post isn’t for them so don’t even bother going down the road of bloggers shouldn’t be running advertising because I really couldn’t give a shit if that is all you have to spout off.

Read more …

Tweet
Categories: Technology | Tags: advertising, blogging

Cleaning up after a social media shitstorm

Posted on December 16, 2008 by Steven Hodson
20 Comments

what do you mean make a wish? Not one to let blogosphere attention pass them by IZEA in conjunction with Sears launched another sponsored blogger blitz similar to the one that got Chris Brogan into a lot of hot water with the social media glitterati yesterday. Today’s guinea pigs in this experiment included Chris Pirillo, Tamar Weinberg, Aaron Brazell, Liz Strauss, Steve Spalding, Jim Kukral, Joseph Jaffe and Chris Heuer.

As with the Kmart version of the experiment the people involved with this Sears Grant a Wish promotion are some pretty well known names in social media circles. While none of them have seemed to have gotten the same vitriolic treatment that Chris Brogan did they have been the center of today’s heated conversations. I really don’t care about that as I figure they went into this with eyes wide open knowing exactly how their so-called peers would react. What I am more interested in is – what now?

Read more …

Tweet
Categories: Technology | Tags: advertising, bloggers, IZEA, paid post

The joke of advertising on social media

Posted on December 14, 2008 by Steven Hodson
Comments off

cat_ad Whether we like it or not advertising is what keeps the Internet moving. Regardless of what the Web 2.0 pontificators and social media mavens would like everyone to believe not everything on the web is about being free. However this isn’t the same fertile landscape that advertisers may have thought it was. It is also one of the most morally conflicted spaces that advertisers can think of throwing their money into.

While social media is being bandied about as what the future of the web will be all about advertisers need to realize that this isn’t going to be their golden goose. Trying to figure out why doesn’t take any rocket science either regardless of what all these newly minted social media experts would like to whisper in your ear.

They tell you it’s all about engagement and conversations like they are the new mantras chanted at some new age marketers secret weekend retreat. The huge user numbers of sites like YouTube and Facebook are dangled in front of marketing departments of places like Proctor & Gamble like virgin sacrifices. The problem is that these virgin territories might as well have taken permanent vows of chastity for all they are going to help advertisers.

Read more …

Tweet
Categories: Technology | Tags: advertising, social media

The more things change the more they stay the same

Posted on December 13, 2008 by Steven Hodson
12 Comments

kitty_tshirt I wouldn’t want to be Nick Bradbury and Newsgator right now given the firestorm that has erupted around the fact that FeedDemon; my RSS reader of choice, is testing out running ads in one small section of the interface, down under the tree list of accounts. I’ve just spent the last hour or so reading the comments that people have been leaving on Nick’s post announcing this and all I can do is chuckle to myself.

The big problem that FeedDemon and Newsgator is facing here is that FeedDemon started out as a pay for use application. Then at some point after Newsgator bought FeedDemon from Nick they decided to make FeedDemon available for free. This was during the height of Web 2.0 declaration that everything on the web should be free; or at the least support by Google AdSense.

Now though the economic table has turned and businesses are finding out that free doesn’t pay the bills or make investors very happy. However the genie is out of the bottle and Newsgator was left with having to find a way to staunch any possible bleeding of their profit margins. This meant having to find someway to monetize something that was once happily paid for by loyal users but they had made free hoping that the Web 2.0 wave would make up for any losses.

Read more …

Tweet
Categories: Technology | Tags: advertising, social media, web 2.0
Page 10 of 25« First«...89101112...20...»Last »
  • Search posts

  • Advertising

  • Post Categories

    • Odds & Ends (600)
    • Opinion (26)
    • Podcasts (319)
    • Social (10)
    • Technology (1615)
    • Video (4)
  • Follow Me…

    Follow Us on FacebookFollow Us on TwitterFollow Us on RSSFollow Us on E-mail
  • Follow me on Google+

    Couldn't get data from google+
  • Advertising

  • Recent Posts

    • Lazy OEMs equal crap systems – thanks for nothing
    • Doing the dog paddle to the future
    • Our red/blue Facebook pill moment has arrived
    • If you are using a ghostwriter on Twitter you don’t have a clue about social media
    • Another note about this “real name” nonsense
  • Recent Comments

    • John E. Bredehoft on Our red/blue Facebook pill moment has arrived
    • Top Ten Social Media Articles and Tweets of the Day | Michael Blogs on Our red/blue Facebook pill moment has arrived
    • links for 2011-09-26 | Netweb on Our red/blue Facebook pill moment has arrived
    • Leigh on If you are using a ghostwriter on Twitter you don’t have a clue about social media
    • John E. Bredehoft on Be afraid, very afraid because for some reason someone thinks I am an influencer
    • Be afraid, very afraid because for some reason someone thinks I am an influencer | Shooting at Bubbles on Are you ready for a hot new buzz phrase?
    • Rene on Google+ moron moment – no it won’t replace your blog
    • Brett Nordquist on Google+ moron moment – no it won’t replace your blog
© Shooting at Bubbles. Proudly Powered by WordPress | Nest Theme by YChong