Posts with tag "advertising"
braindead.png

Braindead TechCast EP 103 Where no movie analogies where butchered to make the show

  • Category: Podcasts
  • .
  • Comments are off for this post
  • .
  • Posted 1044 days ago

What a weird week when it comes to tech news especially with everyone still obsessing about Apple and its little problem with the iPhone 4. Sure there might have been other news somewhere in the tech world but if it didn’t involve a movie analogy or apple then it just didn’t matter.

But never fear, your ever faithful host haven’t let you down yet and tonight will be no different.

Posts referred to in the show.

Enjoy the show

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Hey, like this post? Why not share it with a buddy?

shill

Affiliate marketing can be a minefield of bad choices

There are a lot of bloggers out there that use their blogs to generate an income for themselves whether it be Google AdSense to one of the myriad of affiliate programs.

I have tried a number of the different ad platforms across my various blogs but in the end I seem to fall back on AdSense even though my payouts are dismal – which should say something about the alternatives for small bloggers.

For the past little while Chris Brogan has been writing about affiliate marketing as a way to increase your share of the money pie. Now I have a great respect for Chris but I wanted to offer up the flip side of his well thought out suggestions when it comes to affiliate marketing. Personally I think the whole thing sucks major monkey balls when it comes to small independent bloggers but I am also realistic enough to know that we are also partly to blame.

What really sucks

Have you really looked at the options that are available to the majority of bloggers when it comes to affiliate marketplaces? I have and they are disappointing to say the least especially if you are a blogger with any sort of ethics and looking to bring actual value to your readers.

Hey, like this post? Why not share it with a buddy?

You just gotta love AdSense targeted advertising

  • Category: Odds & Ends
  • .
  • Comments are off for this post
  • .
  • Posted 1130 days ago

I just got an email from a reader because he thought I would really appreciate the humor of this.

Earlier today I wrote a post titled Don’t hate the regurgitation which had an image in the last section of a dog cleaning up his own mess.

When Todd read the post in Google Reader (I am assuming here) there was an ad at the end of the post t hat when taken in conjunction of the image is enough to make you laugh.

Thanks Todd for the best laugh I’ve had today. Gawd you gotta love targeted advertising.

Hey, like this post? Why not share it with a buddy?

thestupiditburns

Shades of Beacon – Facebook on dangerous ground

I just saw this come through from the team over at The Next Web. It appears that Facebook might have figured out it’s next avenue to increase their advertising revenue.

Your web history.

Alex Wilhelm puts it this way:

Facebook wants to improve their advertising targeting, but needs more information to do so. Where will this new information come from? Your web history.

[....]

This week, at Facebook’s F8 developer event, Facebook is expected to roll out a new advertising system and series of social buttons. These buttons will mimic Twitter and Digg buttons that are ubiquitous online.

Users can click the Facebook button while off-Facebook, signaling the giant with new information about their preferences that will then be fed into algorithms for advanced, and dead-on, advert targeting. More and better information will allow Facebook to boost its CPM and CPC rates significantly.

Regardless of whether Alex thinks that this could be done well I’m more inclined to go with his point that this could land Facebook in court if not done right

From what we understand, Facebook will note when a user makes an action on a third-party website, and use that information. That makes the collection of data very active, not passive. If instead Facebook sets up the buttons to note any logged in Facebook user, and save that data hit without alerting them, we are going to see class-action lawsuits.

If history is any indicator I wouldn’t trust Facebook further than I can spit in a headwind and wouldn’t be surprised if they go with the second option and risk the lawsuits.

Well Facebook I have just gotten one step closer to deleting my account.

Anyone else?

Hey, like this post? Why not share it with a buddy?

It’s crap like this that makes us hate advertisers on the web

  • Category: Technology
  • .
  • Comments are off for this post
  • .
  • Posted 1153 days ago

See this image …

Ya the one that has the nice Skip This Ad link that .. guess what .. it doesn’t work (side note – on this ad in particular I clicked the link 7 times before giving up).

I have given up on keeping track of the number of times that I have run across this type of pre-ad that for all intents and purposes might as well laugh at you when you click on the Skip This Ad link because no such thing happens.

Oh the ad goes away … at some point  … when it bloody well feels like it.

And advertisers wonder why people use things like ad blockers and get all pissed off when shit like this happens.

Here’s a hint you bunch of frikken dummies … QUIT IT.NOW. (assholes)

Hey, like this post? Why not share it with a buddy?

Give Steve Jobs a big laugh – tell him there’s no more consumers, just communities

There are days where the stupidity that rolls out of the social media world just seems to write itself.

Seriously.

After all how else can you take this idea that is being put forth by people like Jeff Jarvis that we are no longer consumers but rather all a part of various communities.

Now before you start wanting to gouge out your brain let’s realize that this is the very argument that Jarvis used in a recent TEDxNYed. Yes folks he put forth that – especially in relation to education – that this whole idea of lectures and us being consumers of those one-to-many lessons in learning is outmoded and dumb (or as he called it bullshit) and that we all needed to become collaborators.

But the real yuk-yuk fest starts when he starts going off about how the concept of the audience is dead and the sooner media realized this and that all media is based on the idea of communities the quicker these dying media companies might be able to resurrect themselves.

Hey, like this post? Why not share it with a buddy?

MyLikes: guaranteed to irritate the Blogging Purity Patrol

mylikes

Whenever it comes to blogs, bloggers and advertising you can be sure that right there at the forefront will be the Blogging Purity Patrol® trying to convince us that ads are bad. Not only bad but that anyone running them on their blogs are borderline scum regardless of the types of ads they run.

So while a new type of ad network from the people behind Likeaholic has been flying under the radar we can be sure that since the many announcement posts over the past couple of days the better than thou crew will be out in force.

The new network is called MyLikes and unlike other ad networks they say it is targeted towards the smaller bloggers and the long tail content of the web. MyLikes was started by two ex-Googlers: Bindu Reddy and Arvind Sundarajin and as Bindu said in an email to me prior to the launch

Hey, like this post? Why not share it with a buddy?

Sponsorships: great idea for little guy except companies couldn’t care less

sharks

Gotta give Mack Collier some kudos for trying to bring up the idea of sponsorships for the little bloggers out there. It’s a great idea and one that I have talked about many times here until …

I gave up.

It’s one thing to know that your blog really doesn’t mean much in the grander scheme of things but when a company who’s product you evangelize like there is no tomorrow says you’re not big enough to consider – well, salt meet wound.

I had a sponsor info page as Mack suggests. It’s now hidden until my numbers go up because pointing a company to the info would probably only result in guffaws of laughter in some staff lunchroom.

Don’t get me wrong. I still believe that the best road to monetizing one’s content for small blogs is through sponsorships. Unfortunately companies don’t agree. They all want the expensive TechCrunch like bang for the buck. Us small fry are too much work so we get thrown back in to the AdSense shark pen.

I appreciate the sediment Mack but come back and see me when companies actually give a shit.

Hey, like this post? Why not share it with a buddy?

Older entries →

Follow Me On ……

Mail Google+ PayPal RSS

Advertising

Post Categories

Advertising