If there is one constant in social media that you can always count on it is that Robert Scoble will always get flack for his breathless promotion of just about every shiny new thing that comes along. Personally I think this kind of reaction, one I’m guilty of as well, is wrong. Robert truly serves an important role out there on the bleeding edge.
It is through him that a great number of people discover new things to experiment with and sometimes started the bigger ball rolling. The problem is that sometime Robert gets so caught up in his learning and sharing that he forgets that not everyone who has followed him through the years is as interested in the shiny new things. This is what has happened in his love affair – or addiction – to Friendfeed, he left his core behind.
From almost the first day I started reading blogs, and then writing them, Robert’s blog has been a staple in my feed reader. There have been time granted where I unsubscribed for various reasons but he always seem to find his way back in there. Unfortunately though the more involved that Robert got with Friendfeed the more it seemed that he had unsubscribed himself from his own blog.
In the heat of his Friendfeed infatuation Robert seemed to forget that the hundred thousand or so readers, a number that far surpasses anything of Friendfeed or Twitter, expect more than just 140 character quips of nothingness. They look to him for his thoughts and opinions on what is happening in technology not momentary discussion threads on Friendfeed – something that Robert made note of himself.
The other night Jeremiah Owyang told me that thought leaders should avoid spending a lot of time in Twitter or FriendFeed because that time will be mostly wasted. If you want to reach normal people, he argued, they know how to use Google.
And if you want to get into Google the best device — by far — is a blog. Yes, FriendFeed is pretty darn good too (it better be, it was started by a handful of superstars who left Google to start that company) but it isn’t as good as a blog and, Jeremiah argues, my thoughts were lost in the crowd most of the time anyway.
So Robert has decided to return to his blog, his core, if only exclusively for a short period of time. The response? Well on his blog the comments were like people welcoming home a long lost friend. In many ways this is exactly what it is like to because many of us who have read Robert for years felt that he had abandoned the very things that gave his readers the most value.
While I in no way can claim any credit for this move of Robert’s I do find it rather interesting that he returned happened shortly after two post I wrote about Friendfeed and himself. Both of which he took part in the conversation on Friendfeed when they were happening.
Regardless of the reason I have only one thing to say at this moment – Welcome home Robert I’m glad to have you back.
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