If there is one person who has become synonymous with the whole Social Media movement it would have to be Chris Brogan. It doesn’t matter what conference you go to or which social media related blog you read at some point the name Chris Brogan will come up.
Sure he has his detractors as does just about any high profile blogger does (just ask Robert Scoble) but in my mind nobody better typifies what Social Media marketing and being a leader is all about. I don’t always agree with him and there are times that I shudder and some of the things he says but I would never want to be without his blog feed in my feed reader.
I have often wondered how it is that he manages to pull off everything he does. From his Twitter account to his blog and all the while maintaining a marketing company; that is geared to helping companies navigate this new Social Media world, the man is constantly on the go. He sometimes makes the Energizer Bunny look downright anemic.
However, we found out today that even the legendary Brogan stamina has its limits.
If I just manage my inbox, that’s about 10 hours of work a day (600 new mails divided by 1 minute each). If I spend time on Twitter, on Third Tribe, on Facebook, on my blog (in the comments), that’s another 3 hours. If I take two phone calls or do a webinar, that’s another 2 hours.
We’re up to 15 hours before even doing production of anything (no blogging/writing/creating for clients).
I looked through my Flickr photos at some of the fine people I got to see at SXSW. In almost all cases, I saw them for only a few minutes. I did my best to be attentive, to show that I cared, to make sure I learned about something that was on their plates. But I rarely got any deeper than that.
To fix this, I have to redraw my lines. I have to rethink how I connect, and reconsider how I will continue being of value to you. Before I’m no longer a value.
Even as an unknown nondescript blogger I can understand where Chris is coming from and I don’t have even a tenth of the obligations that Chris does. A lot of us in the field do this day in and day out not just for the money (snicker ™) but because we want to be able to bring things and ideas of value to our readers regardless of how many of them there might be.
I might envy Chris not so much for the massive number of readers that he has but rather the influence he has to attract intelligent conversation around ideas and concepts; but that doesn’t mean that I want to be him. Sure the attention might be nice but as he is finding out one has to wonder if the personal price paid to get there is worth it – let alone maintainable.
In light of his post today it is going to be interesting to see what effect his decision will have down the road; but as in the typical Brogan fashion it is all happening in the open so that the rest of us who might like to be in his place can learn from his action.
Good luck Chris and I am sure a lot of us will be watching.
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