Shooting at Bubbles

Google is apparently celebrating some sort of 10 year birthday this week while busily counting their millions of dollars they are making everyday from AdSense. Their near ubiquitous ad network that is run at some point by just about every blogger is the dominate player in the ad business and the web. Recently though they have added to this money machine by finally rolling out AdSense for RSS feed handled by Feedburner/Google.

Now like all good card carrying tech bloggers who use AdSense and Feedburner I quickly turned on that feature when it came available. For the most part it has been doing fairly well on both WinExtra and my new blog The Hodson Report. Granted I can’t reveal numbers or the such without having the Google Ad Police showing up at my door but let it suffice that I am fairly pleased.

Well at least up until today when I viewed one of the recent posts in GReader and noticed the ad that was running at the bottom – which you can see in the graphic to the side (click on it for a larger view). Don’t get me wrong I’m not homophobic or the such but that doesn’t mean I want ads about dating services for people of the gay and lesbian lifestyle and save the hate posts – it’s my blog and I should be able to say what I want. you don’t like it you know where the unsubscribe button is.

As much as I like the addition of the RSS advertising medium I think that Google is going to have to either fine tune its advertising algorithm or give blog owners a much better way to do the fine tuning ourselves.