Your parents are probably on Facebook, as are your kids and there is even a chance your grandparents are on Facebook as well.
You neighbor is probably there playing FarmVille and you stand a good chance of getting Friend requests from the corner-store clerk at some point. Even those neighbors and irritating jerks from work are knocking on your Wall. Even people you wouldn’t have anything to do with anywhere else will eventually seek you out.
Yet we continue to flock to Facebook in droves but for what?
In the homogenized world of pastel blue Facebook it all reeks of sameness. Any changes they make to the service are only meant to achieve two things: keep you safe and comfortable in the Facebook womb and to provided increasing numbers of eyeballs to advertisers and marketers.
It seems that every other day we hear of yet some new way that Facebook is trying to make itself a safe replacement to that mean, nasty, and uncertain online world. From teaming with PayPal so you can easily spend money within Facebook to the possibility of its own email system everything is geared to remove you from ever needing to go anywhere else on the web.
But Facebook has become that go-to site that absorbs what many other sites used to. It has become the platform for sharing photos, the platform for messaging, the platform for casual games, and personal connections.
Just as Google wants to index all the information in the world Facebook wants to index all the social interaction on the web.
But what exactly are we getting in return for all this blandness and sameness? Games that are nothing more than ways to keep you on the service and spending money? Endless quizzes that for the most part are nothing more than marketing ploys?
Is this really the web we want?