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via @artlindsey3
@anywhere has got me curious and you should be too
Just as the SXSW conference in Austin a few years saw the launch of a service that has had an incredible impact on our Web we could see a repeat again this year with Twitter’s announcement of its new @anywhere platform.
Curiously just as we barely had an idea of what Twitter was then or how it would bring about a fundamental change in how we communicate on the web next to nothing is known about @anywhere.
Even though there is a post about the new platform on the Twitter blog it really says very little so we are best to go by what Frederic Lardinois writes over at ReadWriteWeb to try and understand what it is about:
The new platform, for example, will allow users to identify and follow Twitter users on third-party sites without leaving the third-party site. Some of the sites that will soon use this new service include Amazon, Yahoo, Digg, Bing and the New York Times. This, according to Evan, will allow publishers to make sure that their audience is aware of their Twitter feeds, and allow users to follow a site’s or columnist’s feed without every having to leave the site. According to Williams, this will allow publishers to find more followers, and it will also allow Twitter to bring in more users to the site as well as make more non-Twitter users aware of the service.
Even with that bit of information it is still really hard to read the tea leaves as to what Twitter has up its sleeve when it comes to @anywhere.
Yet, for some reason, which I really can’t put words to, I have a gut feeling we are looking at yet another game changer. I have absolutely no direct knowledge of what @anywhere is about or how it will work but I just can’t shake the feeling that there is something really big going on here.
Everyone might be carrying on about all this location crap and some imaginary war that is going on but I have a feeling that what Twitter announced today will have a far greater impact that any silly location game cum advertisers wet dream.
An open letter to DeWitt and the Buzz team: Why Buzz sucks
Note: This open letter is strictly from a writer’s (content producer) point of view and is not intended as an attack in any fashion.
Dear DeWitt and the Google Buzz Team,
Just to clarify something based on the note above – I think there is a lot of potential for Buzz or I wouldn’t be wasting my time writing this (or the other posts I have written about Buzz) and even though I personally think you – meaning the whole team (and by extension Google as a company) – screwed up badly on the launch of Buzz that shouldn’t diminish the potential for the product.
There are times though where as a writer, or content producer, who uses Buzz as an auxiliary notification system I really get pissy with you. Unlike the Friendfeed or Twitter; or even Facebook, practice of either just posting the headline or the headline and an excerpt Buzz takes all our content and posts it .
Now how can I say this nicely: NOT!
The Social Media Expert game – been there, talked about it
Yesterday my boss over at The Inquisitr Duncan Riley wrote an excellent post about there being a trust crisis looming when it comes to the so-called social media experts that have proliferated like some bad weed. As he puts it
I’m sad to report that in March 2010, the crisis is here.
My first pointer was at the Media140 conference in Sydney in November 2009. I hold no grudge against the organizer, who I’ve since learned is fairly switched on. But she was compromised by the sponsors, and the speakers who she was forced to line up. I’ve never been as gobsmaked before to see speaker after speaker get up and say “I’ve been on Twitter for 6/12/18 mths because I was told to join by my boss/ someone told me I should join and this is my experience.” Apparently being on Twitter for 5 minutes gave these people the license to speak for 5-25 minutes on being a social media expert.
But that was November.
In March, the madness has become like an outbreak of the plague, particularly among the PR/ Marketing crowd, not only in Sydney, but mostly.
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