The other day I wrote about a new social media buzz phrase that is almost guaranteed to gain traction. The acronym is IRM and that stands for, are you ready, Influencer Relationship Management.
Well no sooner than I posted that, or at least very shortly afterwards I got a message on Twitter from Appinions, the group behind this idea, that gave me a link to what was apparently my profile on their service; which by the way I never signed up for.
So there you have it folks, your worst nightmare; or biggest laugh depending on your point of view. I am an influencer.
Thanks guys but I’m not really sure about your assessment but now if you’ll excuse me I am headed to the floor for a good laughing fit.
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Wow – the power of metrics is demonstrated for all to see. I checked your profile, and saw that you were listed as an influencer for Google+, Hulu, Consumer Brand Marketing, Social Media, and Google. No mention of Windows or Microsoft whatsoever, despite the fact that you regularly blog on Windows and Microsoft.
Oh well. At least they didn’t list you as an Apple influencer.
So I checked another name – your old boss Duncan Riley. Not mentioned at all.
And Robert Scoble is listed in there three different times.
Garbage in, garbage out.