You can’t blame companies really. They are by nature a compartmentalization making machine.
Cubicle farms, filing cabinets, bar graphs, org charts.
It’s all about everything and everyone fitting into the spot that has been designated for them, or it.
Social Media is the antonym of compartmentalization.
It is about people. Individuals.
It is about having conversations. Sharing ideas. Sharing events on a human level.
And yes, it is about sharing great products but products that accessible and promote human beings – not companies.
That’s right: social media experts don’t exist. And you can say the same thing about social media gurus.
He’s right.
Christy Brewer said in a comment on an earlier post:
I’m not a fan of any company that is playing the “list making insanity.” I love that phrase! It’s so perfect… and it’s a great way to discern if a company really wants to hear from you, or if you’re just another mark on the list so some newly minted VP of Social Media can cite you as a “success metric.”
She’s right.
The moment you compartmentalize Social Media efforts to a cubical farm and anoint someone with a made up title to run herd over the farm you’ve lost.
If you have a communications department then they should be getting Social Media. If you have a PR department or firm they should be getting Social Media. If you have a product support department they should be getting Social Media. If you have a customer service department they should be getting Social Media. If you have a CEO, a COO, a CTO, a CFO – they should all be getting Social Media.
Are you getting it?
Social Media isn’t a department.
It’s you. It’s your whole company.
Are you getting it yet?
